{"id":11958,"date":"2025-04-30T16:02:48","date_gmt":"2025-04-30T14:02:48","guid":{"rendered":"https:\/\/www.dineplan.com\/blog\/?p=11958"},"modified":"2025-04-30T16:09:07","modified_gmt":"2025-04-30T14:09:07","slug":"restaurant-website-101-what-you-need-to-stand-out-online","status":"publish","type":"post","link":"https:\/\/www.dineplan.com\/blog\/restaurant-website-101-what-you-need-to-stand-out-online\/","title":{"rendered":"Restaurant website 101: What you need to stand out online"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Blog Post Section” _builder_version=”4.18.0″ custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ admin_label=”Intro + Post Nav” _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||30px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Post Nav” _builder_version=”4.27.4″ _module_preset=”default” link_font=”||||on|||RGBA(33,41,69,0.2)|” link_text_color=”#212945″ background_color=”#F4F4F6″ custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}”]<\/p>\n

In This Article:<\/h3>\n
    \n
  1. First impressions<\/a><\/li>\n
  2. Your menu<\/a><\/li>\n
  3. Booking a table<\/a><\/li>\n
  4. Good photos<\/a><\/li>\n
  5. Help guests find what they need<\/a><\/li>\n
  6. Show up on Google<\/a><\/li>\n
  7. Functional over fancy<\/a><\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Intro” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    As the digital space continues to shape how South Africans choose where to eat, it\u2019s become increasingly clear that your website is just as important as your physical location or menu. Most importantly, it\u2019s key to being discoverable online to the millions of people searching for restaurants each day.<\/p>\n

    It\u2019s no longer just about being on social media \u2013 a well-maintained, mobile-friendly website ties it all together and gives diners everything they need in one place.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”First impressions matter: Your website is your digital front door” module_id=”First impressions matter” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    First impressions matter: Your website is your digital front door<\/h3>\n
    \n

    For many guests, a website is the first impression they\u2019ll have of a restaurant. In fact, a 2024 Dineplan study found that 78% of South Africans discover restaurants online<\/a>, through social media, internet searches, and booking platforms like Dineplan<\/a>.<\/p>\n

    It\u2019s crucial that websites tell a clear story, are easy to navigate, and are optimised for mobile as over 63% of global web traffic now comes from mobile devices<\/a>.<\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2025\/04\/restaurant-website-101-1.png” alt=”restaurant marketing online presence” title_text=”restaurant marketing online presence” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” enable_caption_text=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Your menu is why they\u2019re here \u2013 keep it up-to-date” module_id=”Your menu is why they\u2019re here” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    Your menu is why they\u2019re here \u2013 keep it up-to-date<\/h3>\n
    \n

    Your menu is what most people come to your website to find, as many diners want to know what they\u2019ll be eating before they show up. An outdated menu can lead to confusion and disappointment, especially when guests arrive excited about a dish that\u2019s no longer available or find that your prices have increased.<\/p>\n

    Regularly updating your online menu<\/a> helps manage expectations and highlight new dishes, specials, or seasonal options. Adding vegetarian, vegan, or gluten-free options upfront can also help attract more guests with specific dietary needs.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Make booking a table effortless” module_id=”Booking a table” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    Make booking a table effortless<\/h3>\n
    \n

    Booking a table should be quick and simple. If a guest visits your site and has to dig around for a phone number or wait for an email response, chances are they\u2019ll move on.<\/p>\n

    Using an online booking calendar (like ours<\/a>) directly on your website makes life easier for everyone. Guests can check availability in real-time and reserve a table instantly \u2013 no phone calls, back-and-forth emails, or WhatsApps needed. This becomes especially useful during lunch service, when nearly half of all restaurant bookings are made \u2013 a time when your team is often too busy serving guests to answer the phone.<\/p>\n

    \n

    Nearly half of all restaurant reservations are made during lunch service (11 am \u2013 3 pm), which can be challenging for restaurants to manage over the phone while serving customers.<\/p>\n<\/blockquote>\n

    It also caters to the 17% of diners who book outside of trading hours<\/strong>, like late at night or early in the morning, when there\u2019s no one available to take a call or respond to an email. Having an easy, always-on booking option means you\u2019re not missing out on those eager planners.<\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2025\/04\/restaurant-website-101-3.png” alt=”restaurant marketing social media” title_text=”restaurant marketing social media” show_in_lightbox=”on” admin_label=”Image” _builder_version=”4.27.4″ _module_preset=”default” enable_caption_text=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Good photos = more bookings” module_id=”Good photos” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    Good photos = more bookings<\/h3>\n
    \n

    You eat with your eyes first, right? The same goes for your website. High-quality images<\/a> of your food, venue, and atmosphere can help seal the deal \u2013 and get you that booking!<\/p>\n

    Whether someone\u2019s planning a date night, birthday dinner, or just a midweek meal, showcasing what they can expect builds trust and boosts the likelihood of them choosing your restaurant.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Help guests find what they need, fast” module_id=”Help guests find what they need” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    Help guests find what they need, fast<\/h3>\n
    \n

    Don\u2019t make guests search for important details. Display your phone number, email address, physical address or map, and operating hours clearly.<\/p>\n

    With many guests wanting to browse Facebook, Instagram, or TikTok before they commit, or DM you if they\u2019ve got a quick question, a connected online presence (both online and on social media) makes this seamless for your diners, so be sure to link out to all your social media<\/a> pages.<\/p>\n

    \n

    Display your phone numbers, email address, physical address or map, and operating hours clearly.<\/p>\n<\/blockquote>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Want to show up on Google? Here\u2019s how” module_id=”Show up on Google” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    Want to show up on Google? Here\u2019s how<\/h3>\n
    \n

    When looking for somewhere to eat, most people will head to Google, Safari, or their search engine of choice to type in something like \u201cGreek restaurants near me\u201d or \u201cvegan restaurants in Sandton\u201d.<\/p>\n

    Having a clean, fast-loading website that uses the right keywords (and answers common questions) can help you climb those Google page rankings \u2013 and get found on the first page of results by diners actively looking to book.<\/p>\n

    To boost your chances of being discovered, it helps to understand the three key pillars of SEO:<\/p>\n

      \n
    1. On-page SEO<\/strong>: This focuses on the content and structure of your actual website \u2013 like using relevant keywords, optimising headings, meta tags, and internal links. It\u2019s about helping search engines understand what your restaurant is all about.<\/li>\n
    2. Off-page SEO<\/strong>: This is all about how the rest of the internet views your site. Backlinks from other websites, social media mentions, and online reviews all help build your credibility and push your site higher in search rankings.<\/li>\n
    3. Technical SEO<\/strong>: This covers everything behind the scenes \u2013 including your site speed, mobile-friendliness, secure browsing (HTTPS), and how easily search engines can crawl and index your pages.<\/li>\n<\/ol>\n
      \n

      In simple terms, on-page and technical SEO are what you control, and off-page SEO is how the rest of the web helps you get seen.<\/p>\n<\/blockquote>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”No need to be fancy \u2013 just functional” module_id=”Functional over fancy” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

      No need to be fancy \u2013 just functional<\/h3>\n
      \n

      A beautiful website is great, but it\u2019s equally important that it works, meaning:<\/p>\n

        \n
      • Quick loading time<\/li>\n
      • Works on all devices<\/li>\n
      • Menu, hours, and contact info are up to date<\/li>\n
      • There\u2019s a clear booking option<\/li>\n
      • Guests can find what they need without searching<\/li>\n<\/ul>\n

        Websites that are confusing, slow, or outdated can turn guests away before they even give your food a chance.<\/p>\n

        In 2025, a restaurant\u2019s website is a make-or-break tool. It helps a restaurant show up in search results, supports social media, and boosts bookings \u2013 all while giving diners the information they want, when they want it.<\/p>\n

        Whether you\u2019re a new spot just getting started, or an established name in your area, investing time and money into your website is a smart move. It\u2019s your 24\/7 front-of-house team \u2013 and it\u2019s often the reason someone chooses you over the restaurant next door.<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        Learn how a well-designed restaurant website can increase bookings, improve search rankings, and attract diners.<\/p>\n","protected":false},"author":11,"featured_media":11975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[844,643],"tags":[764,792,811,813,818,819],"class_list":["post-11958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","category-restaurant-marketing","tag-branding","tag-marketing","tag-seo","tag-social-media","tag-technology","tag-tools"],"yoast_head":"\nRestaurant website 101: What you need to stand out online | Dineplan Blog<\/title>\n<meta name=\"description\" content=\"Learn how a well-designed restaurant website can increase bookings, improve search rankings, and attract diners.\" \/>\n<meta name=\"robots\" content=\"index, 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