[et_pb_section fb_built=”1″ admin_label=”Blog Post Section” _builder_version=”4.18.0″ custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ admin_label=”Intro + Post Nav” _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||30px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Post Nav” _builder_version=”4.27.4″ _module_preset=”default” link_font=”||||on|||RGBA(33,41,69,0.2)|” link_text_color=”#212945″ background_color=”#F4F4F6″ custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Intro” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n
For most restaurants, visibility<\/strong> isn\u2019t the biggest challenge \u2013 it\u2019s relevance.<\/strong><\/p>\n It’s easier than ever to get your restaurant in front of people. Social media<\/a>, paid ads<\/a>, Google listings \u2013 the channels are all within reach. But visibility doesn\u2019t automatically translate into bookings. If your marketing isn’t reaching people who are likely to dine with you, even the best-looking campaign will underperform.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Not every diner is your diner” module_id=”every-diner” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n Every restaurant has an organic target audience, shaped by its pricing, menu, location, and overall experience. When marketing ignores this reality and tries to appeal to everyone at once, it can lead to mixed messaging.<\/p>\n A casual restaurant with a laid-back vibe that markets itself too formally, for instance, can quickly feel unapproachable and alienate potential diners. When your marketing aligns with the right audience, your message lands more clearly, your visuals feel more intentional, and your conversions improve \u2013 because expectations match reality.<\/p>\n At the end of the day, good marketing is about finding the right fit, not so much about chasing volume and scale.<\/p>\n The best case scenario isn\u2019t to reach a thousand people who are uninterested in what you have to offer; rather, to reach ten people who are highly likely to walk through your doors.<\/p>\n<\/blockquote>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Start with your ideal diner” module_id=”ideal-diner” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”]<\/p>\n Before you touch a budget or pick a platform, get specific about who you\u2019re actually trying to reach. Not just age and gender \u2013 think behaviour, intent, and occasion.<\/p>\n Ask yourself three questions:<\/p>\n <\/p>\n <\/p>\n A post shared by Wilde Vy Bistro (@wildevybistro)<\/a><\/p>\n<\/div>\n<\/blockquote>\nNot every diner is your diner<\/h3>\n
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Start with your ideal diner<\/h3>\n
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<\/strong>If your average cover is R450+ per person, you need an audience with disposable income. Targeting broadly might get you clicks, but it won’t get you bookings.<\/li>\n
<\/strong>There\u2019s a difference between someone who finds you on Instagram and someone who actually follows through and makes a booking. People who are already in the habit of making reservations or transactions online require far less convincing. They\u2019ve already cleared the biggest hurdle.<\/li>\n
<\/strong>A local diner can book you for next Thursday, but a tourist needs to fit you into a packed itinerary. Someone passing through your city or town has even less time to make a decision. Each requires a completely different message and level of urgency.<\/li>\n<\/ol>\n\n