{"id":16317,"date":"2026-04-22T16:29:06","date_gmt":"2026-04-22T14:29:06","guid":{"rendered":"https:\/\/www.dineplan.com\/blog\/?p=16317"},"modified":"2026-04-22T16:30:16","modified_gmt":"2026-04-22T14:30:16","slug":"what-south-african-diners-actually-want-for-mothers-day","status":"publish","type":"post","link":"https:\/\/www.dineplan.com\/blog\/what-south-african-diners-actually-want-for-mothers-day\/","title":{"rendered":"What South African diners actually want for Mother’s Day"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Blog Post Section” _builder_version=”4.18.0″ custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ admin_label=”Intro + Post Nav” _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||30px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Post Nav” _builder_version=”4.27.4″ _module_preset=”default” link_font=”||||on|||RGBA(33,41,69,0.2)|” link_text_color=”#212945″ background_color=”#F4F4F6″ custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}”]<\/p>\n

In This Article:<\/h3>\n
    \n
  1. The booking window is still open<\/a><\/li>\n
  2. Lunch leads, but don’t sleep on brunch<\/a><\/li>\n
  3. Don’t overthink the menu<\/a><\/li>\n
  4. People will travel to celebrate Mom<\/a><\/li>\n
  5. A small gift does a lot<\/a><\/li>\n
  6. Relaxed beats fancy<\/a><\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Intro” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    We asked over 1,600 South African diners how they plan to celebrate Mother’s Day this year. The results paint a clear picture of what families want, how far they’ll travel, and where restaurants have a real opportunity to fill tables this Mother’s Day.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Content” module_id=”marketing-1″ _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”The booking window is still wide open” module_id=”open” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    The booking window is still wide open<\/h4>\n
    \n

    Demand is high \u2013 but the race for a table is just getting started. 94% of diners plan to take Mom out this year, yet only 5% have actually made a reservation. That means the vast majority are still looking for the right spot.<\/p>\n

    If you haven’t marketed your Mother’s Day offering yet, you haven’t missed the boat. List your specials on the Dineplan app<\/a> and push your marketing on social media to get eyes on your restaurant.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Lunch leads, but don’t sleep on brunch” module_id=”brunch” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    Lunch leads, but don’t sleep on brunch<\/h4>\n
    \n

    Nearly half of diners prefer lunch, which makes sense on a Sunday \u2013 but brunch came in as a strong second. Yet looking at the specials listed on the Dineplan app across the country, very few are brunch offerings \u2013 that’s a gap worth considering. If you have the capacity, a brunch-to-lunch transition lets you seat more families and add value without stretching your kitchen too thin.<\/p>\n

    What time of day do you prefer?<\/h6>\n<\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2026\/04\/What-time-of-day-do-you-prefer_.png” alt=”Time of day preferred.” title_text=”Time of day preferred.” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Don’t overthink the menu” module_id=”menu” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    Don’t overthink the menu<\/h4>\n
    \n

    60% of diners said they’re happy with either a set menu or ordering \u00e0 la carte, so if you haven’t planned a special set menu, there’s no need to over-engineer something complex. People aren’t arriving with rigid expectations \u2013 they’re coming to enjoy a meal with Mom and enjoy the occasion.<\/p>\n

    Good food is also the primary draw for potential diners, pulling 38% of votes over things like being closer to home. But, a beautiful setting and a value-for-money offering are right behind it, followed closely by service and something added in to make it a little more special.<\/p>\n

    In your marketing, lead with strong food photography to entice bookings. From there, lean into your unique setting or value angle. A well-priced menu that feels generous, paired with live music or a small personalised touch, can make a real difference to boosting bookings.<\/p>\n

    What matters most when picking a spot?<\/h6>\n<\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2026\/04\/What-matter-most-when-picking-a-spot_.png” alt=”What matters most when picking a spot.” title_text=”What matters most when picking a spot.” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”People will travel to celebrate Mom” module_id=”travel” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    People will travel to celebrate Mom<\/h4>\n
    \n

    Over 85% of diners are willing to travel 20 minutes or more for the right experience. And, nearly half said they’d drive 40 minutes or longer!<\/p>\n

    Mother’s Day is an occasion worth travelling for \u2013 don’t market only to your immediate area. Broaden your social reach and consider targeting<\/a> beyond your usual neighbourhood. The right experience will bring people to you.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”A small gift does a lot of heavy lifting” module_id=”gift” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    A small gift does a lot of heavy lifting<\/h4>\n
    \n

    This one’s hard to ignore: 93% of diners said a little spoil for Mom would make them more likely to book. That’s not a nice-to-have \u2013 it’s a conversion driver.<\/p>\n

    You don’t need to reinvent anything. Diners were clear about what elevates the experience \u2013 a complimentary treat or gift topped the list, followed by flowers and scenic views. A glass of bubbly on arrival, a single rose, or a complimentary dessert goes a long way to make diners feel special, and it’s easy to pull off.<\/p>\n

    Live music had solid support too, making it worth considering if it fits your venue. Small gestures signal thoughtfulness, add perceived value, and speak directly to what diners said matters most \u2013 feeling like the occasion was worth it.<\/p>\n

    What would make the day feel extra special?<\/h6>\n<\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2026\/04\/What-would-make-the-day-feel-extra-special_-1.png” alt=”What makes the day feel extra special.” title_text=”What makes the day feel extra special.” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Relaxed beats fancy” module_id=”fancy” _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    Relaxed beats fancy<\/h4>\n
    \n

    When it comes to atmosphere, comfort is king queen. Nearly half of respondents described their ideal Mother’s Day vibe as \u201crelaxed and cosy\u201d, while \u201cfancy and elegant\u201d trailed at just 17%.<\/p>\n

    Most families aren’t looking for a performance. They want a warm, welcoming space for the whole family where they can focus on each other. There\u2019s no need to overcomplicate it.<\/p>\n

    Mother’s Day is one of those rare occasions where diners are actively looking to spend \u2013 on food, atmosphere, and making Mom feel celebrated. Restaurants that market early on, are the ones that will fill their tables. You already have what people are looking for \u2013 now’s the time to make sure they can find you.<\/p>\n

    [\/et_pb_text][et_pb_cta title=”Is your Mother’s Day special listed?” button_url=”https:\/\/get.dineplan.com\/add-a-special” url_new_window=”on” button_text=”List Your Special” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#EB454F” custom_button=”on” button_font=”|600|||||||” button_use_icon=”off” link_option_url=”https:\/\/get.dineplan.com\/add-a-special” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n

    Thousands of diners are still looking for somewhere to take Mom. Make sure your restaurant is on their radar. Send us your Mother’s Day specials and events so guests can find you and book. <\/p>\n

    [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Mother\u2019s Day dining trends in South Africa: Learn what diners want, when they book, how far they travel, and how restaurants can increase reservations.<\/p>\n","protected":false},"author":1,"featured_media":16328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[689,212],"tags":[766,774,787,797,806,807,821],"class_list":["post-16317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurant-industry-reports","category-news","tag-case-study","tag-dineplan-app","tag-hospitality-industry","tag-news","tag-reports","tag-reservation-software","tag-trends"],"yoast_head":"\nWhat South African diners actually want for Mother's Day | Dineplan Blog<\/title>\n<meta name=\"description\" content=\"Mother\u2019s Day dining trends in South Africa: Learn what diners want, 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