{"id":16511,"date":"2026-05-22T13:20:59","date_gmt":"2026-05-22T11:20:59","guid":{"rendered":"https:\/\/www.dineplan.com\/blog\/?p=16511"},"modified":"2026-05-26T22:24:26","modified_gmt":"2026-05-26T20:24:26","slug":"10-things-smart-restaurateurs-do-in-winter-to-win-summer","status":"publish","type":"post","link":"https:\/\/www.dineplan.com\/blog\/10-things-smart-restaurateurs-do-in-winter-to-win-summer\/","title":{"rendered":"10 things smart restaurateurs do in winter to win summer"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Blog Post Section&#8221; _builder_version=&#8221;4.18.0&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; admin_label=&#8221;Intro + Post Nav&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Post Nav&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||on|||RGBA(33,41,69,0.2)|&#8221; link_text_color=&#8221;#212945&#8243; background_color=&#8221;#F4F4F6&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>In This Article:<\/h3>\n<ol>\n<li><a href=\"#menu-cleanup\">Clean up your menu<\/a><\/li>\n<li><a href=\"#best-people\">Lock in your best people<\/a><\/li>\n<li><a href=\"#training\">Use quieter services to train<\/a><\/li>\n<li><a href=\"#fix-issues\">Fix what broke last summer<\/a><\/li>\n<li><a href=\"#reservation-system\">Tighten your reservations system<\/a><\/li>\n<li><a href=\"#guest-database\">Build your guest database<\/a><\/li>\n<li><a href=\"#group-bookings\">Go after function and group bookings<\/a><\/li>\n<li><a href=\"#winter-revenue\">Create a winter revenue stream<\/a><\/li>\n<li><a href=\"#financial-review\">Do a proper financial review<\/a><\/li>\n<li><a href=\"#summer-targets\">Set clear summer targets<\/a><\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>South Africa\u2019s restaurant industry runs on seasons \u2013 you feel it in your covers, your cash flow, and your team.<\/p>\n<p>Winter can be slower, but the restaurants that come out swinging in summer aren\u2019t starting from scratch in November. They\u2019ve already done the work.<\/p>\n<p>Here\u2019s what that looks like in practice.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;1. Clean up your menu (properly)&#8221; module_id=&#8221;menu-cleanup&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Content&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>1. Clean up your menu (properly)<\/h3>\n<hr \/>\n<p>Pull your sales data from last season and be honest about it. If a dish isn\u2019t selling \u2013 or isn\u2019t profitable \u2013 it\u2019s costing you. Winter is the time to:<\/p>\n<ul>\n<li>Cut the dead weight<\/li>\n<li>Test new dishes with less pressure<\/li>\n<li>Tighten supplier relationships<\/li>\n<li>Fix margins on your top sellers<\/li>\n<\/ul>\n<blockquote>\n<p>&#8220;A well-executed menu engineering effort can increase a restaurant&#8217;s profits by 10 \u2013 15%.&#8221; \u2013\u00a0GetSauce, 2024<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;2. Lock in your best people&#8221; module_id=&#8221;best-people&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Content&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>2. Lock in your best people<\/h3>\n<hr \/>\n<p>Good staff don\u2019t sit still \u2013 and winter is when they start looking around. If you lose a key manager or chef right before peak season, you\u2019ll feel it immediately. Offering stability now (guaranteed hours, training, or retention incentives) is almost always cheaper than replacing them later.<\/p>\n<blockquote>\n<p>Replacing a staff member can cost thousands \u2013 and far more for senior roles.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;3. Use quieter services to train&#8221; module_id=&#8221;training&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Content&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>3. Use quieter services to train<\/h3>\n<hr \/>\n<p>When things are busy, training slips. Winter gives you the gap to do it properly. Focus on:<\/p>\n<ul>\n<li>Upselling without being pushy<\/li>\n<li>Allergen awareness<\/li>\n<li>Educating waitrons on ingredients and where they&#8217;re sourced<\/li>\n<li>Handling complaints confidently<\/li>\n<li>Table pacing and service flow<\/li>\n<\/ul>\n<p>A team that&#8217;s drilled before peak season performs at a completely different level when covers double.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;4.  Fix what broke last summer&#8221; module_id=&#8221;fix-issues&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Content&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>4. Fix what broke last summer<\/h3>\n<hr \/>\n<p>Every restaurant collects a running list of problems that get parked during peak. That temperamental cold room, the POS glitch, the floor layout that creates bottlenecks near the pass. Winter is the window. Don&#8217;t enter December with unresolved operational problems.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;5. Tighten up your reservations system&#8221; module_id=&#8221;reservation-system&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Content&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>5. Tighten up your reservations system<\/h3>\n<hr \/>\n<p>If booking with you is frustrating, guests won\u2019t push through \u2013 they\u2019ll go elsewhere. Now\u2019s the time to check:<\/p>\n<ul>\n<li>Your online booking flow<\/li>\n<li>Prepayment settings<\/li>\n<li>Refund and cancellation policy<\/li>\n<li>Dineplan listing information<\/li>\n<li>Automated confirmation and reminder email, SMS and WhatsApp messaging<\/li>\n<\/ul>\n<blockquote>\n<p>Between automated guest reminders and booking prepayments, restaurants using Dineplan see their no-show rate drop to an average of 1.6%.<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_cta button_url=&#8221;https:\/\/fco1e.share-eu1.hsforms.com\/2LYfZ1TnjQHeBUSqYYo6lFg&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Book A Dineplan Refresher Session&#8221; admin_label=&#8221;CTA\/call-out block &#8211; Grey with blue button&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F4F4F6&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#212945&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#212945&#8243; button_font=&#8221;|600|||||||&#8221; button_use_icon=&#8221;off&#8221; button_custom_padding=&#8221;10px|25px|10px|25px|true|true&#8221; background_layout=&#8221;light&#8221; link_option_url=&#8221;https:\/\/fco1e.share-eu1.hsforms.com\/2LYfZ1TnjQHeBUSqYYo6lFg&#8221; link_option_url_new_window=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Not getting the most out of your reservations system?<\/strong><\/p>\n<p>Winter is the perfect time to reset and make sure your setup is working for you \u2013 not slowing you down. If you\u2019re already using Dineplan, book a refresher session with our Customer Success team. We\u2019ll walk you through your current setup, share best practices, and make sure you\u2019re making the most of any new features ahead of the busy season.<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;6. Build your guest database&#8221; module_id=&#8221;guest-database&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Content&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>6. Build your guest database<\/h3>\n<hr \/>\n<p>The guests who came in last December should hear from you before this December. Collect emails, segment your regulars, and set up targeted campaigns for re-engagement and summer previews before the season hits. Repeat guests aren&#8217;t just loyal \u2013 they&#8217;re your most valuable revenue source.<\/p>\n<blockquote>\n<p>60% of restaurant revenue is driven by repeat guests. \u2013 Olo, based on 100 million guest records, 2024<\/p>\n<\/blockquote>\n<p><strong>The good news for Dineplan users<\/strong>: we automatically capture marketing opt-ins on your behalf, so your database is already growing without you lifting a finger. If you want to know how Dineplan can handle your end-to-end email and SMS marketing, <a href=\"https:\/\/fco1e.share-eu1.hsforms.com\/2LYfZ1TnjQHeBUSqYYo6lFg\">reach out to our Customer Success team<\/a>, and we&#8217;ll quickly show you exactly what&#8217;s possible.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;7. Go after function and group bookings now&#8221; module_id=&#8221;group-bookings&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Content&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>7. Go after function and group bookings now<\/h3>\n<hr \/>\n<p>Year-end functions and festive bookings don\u2019t happen last-minute \u2013 they\u2019re planned months ahead. Winter is when:<\/p>\n<ul>\n<li>Corporate teams are locking in venues<\/li>\n<li>Event planners are doing their research<\/li>\n<li>Competitors are quieter<\/li>\n<\/ul>\n<p>Reach out now, not in November.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;8. Create a winter revenue stream&#8221; module_id=&#8221;winter-revenue&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Content&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>8. Create a winter revenue stream<\/h3>\n<hr \/>\n<p>Slow doesn\u2019t have to mean stagnant. To keep cash flowing, why not consider:<\/p>\n<ul>\n<li>A winter menu<\/li>\n<li>A chef\u2019s table series<\/li>\n<li>Collaboration dinners with another local brand<\/li>\n<li>Supper clubs or set-menu events<\/li>\n<\/ul>\n<p>These don\u2019t just bring in revenue \u2013 they keep your team sharp and generate social and newsletter content that grows interest and builds summer anticipation.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;9. Do a proper financial review&#8221; module_id=&#8221;financial-review&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Content&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>9. Do a proper financial review<\/h3>\n<hr \/>\n<p>Dig into last summer week by week. Where were the tables sitting empty? Where did food costs blow out? Where were you understaffed \u2013 or overstaffed? The answers are already in your data. Most restaurants just don\u2019t dig into it.<\/p>\n<blockquote>\n<p>92% of restaurants say higher food costs are a significant challenge \u2013 yet most still price menus based on gut instinct rather than data. \u2013\u00a0SpotOn Restaurant Industry Statistics, 2024<\/p>\n<\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;10. Set clear targets for summer&#8221; module_id=&#8221;summer-targets&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Content&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>10. Set clear targets for summer<\/h3>\n<hr \/>\n<p>Hoping for a good season is not a strategy. You need to define what measurable success looks like. Is it:<\/p>\n<ul>\n<li>Increased revenue per cover?<\/li>\n<li>Covers per service?<\/li>\n<li>Labour as a % of turnover?<\/li>\n<\/ul>\n<p>Build your operational plan backwards from there.<\/p>\n<hr \/>\n<p>Winter is where the real work happens. The restaurants that feel \u201ceffortless\u201d in summer aren\u2019t lucky \u2013 they\u2019re prepared. Use the quieter months to tighten operations, train your team, and build demand early. It\u2019s the difference between chasing bookings in December and managing them.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Winter isn\u2019t downtime \u2013 it\u2019s where top South African restaurants refine menus, lock in staff, fix ops, and build demand to dominate the summer season.<\/p>\n","protected":false},"author":1,"featured_media":16522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[514],"tags":[778,783,798,807,815,845],"class_list":["post-16511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurant-growth-and-success","tag-email-marketing","tag-growth-and-success","tag-operations","tag-reservation-software","tag-staff-training","tag-profitability"],"yoast_head":"<!-- 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