{"id":3081,"date":"2023-01-30T14:59:40","date_gmt":"2023-01-30T12:59:40","guid":{"rendered":"https:\/\/www.dineplan.com\/blog\/?p=3081"},"modified":"2024-09-30T10:59:52","modified_gmt":"2024-09-30T08:59:52","slug":"why-your-restaurant-needs-an-online-menu","status":"publish","type":"post","link":"https:\/\/www.dineplan.com\/blog\/why-your-restaurant-needs-an-online-menu\/","title":{"rendered":"Why your restaurant needs an online menu in today’s dining landscape"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Blog Post Section” _builder_version=”4.18.0″ custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”Intro” _builder_version=”4.19.1″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” custom_padding_tablet=”0px||0px||true|false” custom_padding_phone=”0px||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Intro” _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ link_font=”|600|||||||”]In today’s fast-paced, technology-driven world, diners have come to expect an online presence from their favourite restaurants. In fact, a survey conducted by TouchBistro<\/a> revealed that 9% of diners want to view a restaurant’s menu online before deciding where to eat. With the growing importance of having a clear and visible online menu, it’s essential for restaurant owners to keep their digital offerings up-to-date and enticing for potential guests.<\/p>\n

84% of diners want to view a restaurant’s menu online before deciding where to eat<\/p><\/blockquote>\n

[\/et_pb_text][et_pb_text admin_label=”Food first: What diners really care about when choosing a restaurant” _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” link_font=”|600|||||||” sticky_enabled=”0″]<\/p>\n

Food first: What diners really care about when choosing a restaurant<\/h4>\n

Food is the most important factor for diners when deciding where to eat. In a survey conducted by MGH<\/a>, 63% of diners stated that the type of food is the biggest influence on their restaurant choice \u2013 outpacing location, recommendations from friends, online reviews, and popularity on social media. To make a lasting impression and draw in new guests, it’s crucial to showcase your restaurant’s menu online and highlight your most popular dishes.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2023\/01\/using-menus-to-decide-where-to-eat.jpg” alt=”using menus to decide where to eat” title_text=”using menus to decide where to eat” _builder_version=”4.19.5″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text admin_label=”The art of crafting the perfect menu” _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” link_font=”|600|||||||” sticky_enabled=”0″]<\/p>\n

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63% of diners stated that the type of food is the biggest influence on their restaurant choice<\/p>\n<\/blockquote>\n

The art of crafting the perfect menu<\/h4>\n

While it may seem like having a large menu with a wide variety of dishes would appeal to all diners, cognitive psychology expert George A. Miller’s research suggests otherwise. According to his well-known study, the average person can only keep 7 (\u00b12) items in their working memory, so it’s important to group menu items into categories and limit the number of items in each section.<\/p>\n

In addition to making the menu easier to navigate, having a concise menu can also reduce waste and increase your profitability.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Making your menu come to life with mouth-watering photos” _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” link_font=”|600|||||||” sticky_enabled=”0″]<\/p>\n

Making your menu come to life with mouth-watering photos<\/h4>\n

Online menus are more than just a list of items and prices, they’re an opportunity to showcase your restaurant’s dishes in a visually appealing way.<\/p>\n

Including photos of your most popular and profitable dishes is a must, but it’s important to ensure that the photos are high-quality and tempt potential guests into making a booking.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Search engine optimisation benefits of online menus” _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” link_font=”|600|||||||” sticky_enabled=”0″]<\/p>\n

Search engine optimisation benefits of online menus<\/h4>\n

Having an online menu isn’t just about making life easier for diners, it also has numerous SEO benefits.<\/p>\n

Improved search visibility and page ranking
<\/strong>A well-structured and up-to-date online menu can improve your restaurant’s local search visibility and page ranking. When search engines are able to crawl and index the text and information on your digital menu, it improves your restaurant’s local search visibility and page ranking.<\/p>\n

Improved search relevance \u2013 and more clicks!
<\/strong>It also allows you to target specific keywords related to your cuisine and menu offerings. This increases your overall search relevance when diners are looking for specific menu items and find your restaurant as a result of your online menu. With this added bonus of rich snippets and structured data in search results, your restaurant is more likely to stand out, attract more clicks and get more bookings.<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Upgrade your restaurant\u2019s online presence with Dineplan\u2019s new menu feature” _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” link_font=”|600|||||||” sticky_enabled=”0″]<\/p>\n

Upgrade your restaurant’s online presence with Dineplan’s new menu feature<\/h4>\n

We have recently introduced a new menu feature that offers restaurants a complete digital solution for online menus. This feature is integrated right into the Dineplan restaurant reservation platform and can be easily managed from your account.<\/p>\n

With this feature, you can add your menu to the Dineplan website and app and showcase your offering to potential guests when they\u2019re looking to make a reservation. Additionally, each menu can be linked to from your own website and comes with a QR code, which can be added to your marketing materials \u2013 making it easy for diners to scan and view your menu online.<\/p>\n

\n

Best of all, this menu feature comes with all the SEO benefits mentioned above, such as improved search visibility, increased website traffic, and improved search relevance \u2013 taking your restaurant’s online presence to the next level!<\/p>\n<\/blockquote>\n

At the end of the day, having an online menu is crucial for attracting new diners and making a lasting impression. With the importance of food at the forefront of diners’ minds, showcasing your restaurant’s offerings through a visually appealing and user-friendly online menu is essential in today’s dining landscape. So, don’t wait, make sure your restaurant’s digital menu is up-to-date and ready to win over potential guests today.<\/p>\n

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All Dineplan restaurant clients now get a FREE online menu on the Dineplan app and website.<\/p>\n

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