{"id":3568,"date":"2023-03-07T10:27:33","date_gmt":"2023-03-07T08:27:33","guid":{"rendered":"https:\/\/www.dineplan.com\/blog\/?p=3568"},"modified":"2023-07-04T12:49:47","modified_gmt":"2023-07-04T10:49:47","slug":"restaurant-email-marketing","status":"publish","type":"post","link":"https:\/\/www.dineplan.com\/blog\/restaurant-email-marketing\/","title":{"rendered":"What every restaurateur needs to know about email marketing"},"content":{"rendered":"

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In This Article:<\/h3>\n
    \n
  1. Why use email marketing for your restaurant<\/a><\/li>\n
  2. How to build a successful restaurant newsletter<\/a><\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Intro” _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    If you’re a restaurant owner, you’re probably always on the lookout for ways to reach out to new and existing guests and get more bookings. One of the most effective ways to do this is through email marketing. In fact, we\u2019ve seen that with the right messaging, restaurants can see as much as a 72% spike in the covers booked<\/strong> following an email campaign!<\/p>\n

    Let’s dive into the reasons why newsletters are a great place to start when planning your marketing approach<\/a>, followed by some easy tips on how to use email marketing for your restaurant.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”A powerful marketing tool for restaurants” module_id=”email-marketing-why” _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”It’s cost-effective” _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    A powerful marketing tool for restaurants<\/h3>\n
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    1. It’s cost-effective<\/h6>\n

    Email marketing is one of the most cost-effective marketing tools<\/a> available to restaurateurs. In comparison to other forms of marketing, such as PR and advertising, email marketing is relatively inexpensive and can be done without a large budget.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”It’s targeted” _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    2. It’s targeted<\/h6>\n

    With your existing database, you already know that your guests are interested in hearing from you. Compared to other marketing channels<\/a> which are not opt-in based, your message is being sent to an already engaged audience.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”It\u2019s direct” _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    3. It\u2019s direct<\/h6>\n

    Unlike social media<\/a> messaging and ad campaigns \u2013 where you have somewhat elusive algorithms to contend with \u2013 email campaigns go right into your client’s inbox.<\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2023\/03\/Six-benefits-of-email-marketing-for-restaurants.png” alt=”Six benefits of email marketing for restaurants” title_text=”Six benefits of email marketing for restaurants” url=”https:\/\/restaurants.dineplan.com\/sms-and-email-marketing?utm_source=Dineplan_Blog&utm_medium=Post&utm_campaign=Email_Marketing” url_new_window=”on” _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”It’s convenient” _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    4. It’s convenient<\/h6>\n

    Email is an easy and convenient way to reach your guests. They can read your newsletters and offers in their own time, and they don’t have to go out of their way to find your restaurant or visit your website.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”It’s measurable” _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    5. It’s measurable<\/h6>\n

    You can track the success of your campaigns and see how well they’re performing by measuring things like open rates, click-through rates, and conversions or reservations. You can then use this information to improve your future newsletters \u2013 knowing what works and what does not.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”It’s personal” _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    6. It’s personal<\/h6>\n

    Email marketing allows you to create a personal connection with your guests. You can use their first names in the subject line and in the body of your emails, and share stories and updates about your restaurant that will make them feel like they’re part of your community.<\/p>\n

    So, now that you know all the benefits, how do you create a successful email campaign for your restaurant?<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Tips for creating a successful restaurant newsletter” module_id=”email-marketing-how” _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Build and grow your email mailing list” _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    Our 10 tips for creating a successful restaurant newsletter<\/h3>\n
    \n

    Now that you know why email marketing is a great tool for your restaurant, here are some tips to help you create a successful newsletter campaign:<\/p>\n

    1. Build and grow your email mailing list<\/h6>\n

    Before you start sending out emails, you need a targeted list of recipients. Newsletter subscribers can include existing guests or people who have opted in to hearing from your business in the past. To grow your email marketing database quickly, add a subscription form to your website.<\/p>\n

    [\/et_pb_text][et_pb_text admin_label=”Shoutout \/ Hint” _builder_version=”4.20.0″ text_text_color=”#212945″ background_color=”#f4f4f6″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” background_layout=”dark” custom_padding=”40px|40px|40px|40px|true|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    As a Dineplan marketing client, we make email marketing as easy as possible! Our team sets up your email account and links it to your guest database for automatic updates whenever someone opts in or out. We can also import any of your existing mailing lists and help you add a subscription form to your website \u2013 ensuring your guest database is always up-to-date and POPI compliant.<\/p>\n

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