{"id":4237,"date":"2023-03-29T17:55:06","date_gmt":"2023-03-29T15:55:06","guid":{"rendered":"https:\/\/www.dineplan.com\/blog\/?p=4237"},"modified":"2023-07-04T14:13:01","modified_gmt":"2023-07-04T12:13:01","slug":"10-practical-tips-for-building-a-winning-restaurant-brand","status":"publish","type":"post","link":"https:\/\/www.dineplan.com\/blog\/10-practical-tips-for-building-a-winning-restaurant-brand\/","title":{"rendered":"10 practical tips for building a winning restaurant brand"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Blog Post Section” _builder_version=”4.18.0″ custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Intro + Post Nav” _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||30px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Intro” _builder_version=”4.20.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

With the closure of iconic restaurants like Noma in Copenhagen, and closer to home, the pivoting of restaurants like The Test Kitchen Carbon in Johannesburg and The Pot Luck Club in Cape Town, restaurateurs are reminded that the fine-dining landscape has changed. Change is the one constant in this industry, and they need to make significant changes too.<\/p>\n

\n

Change is the one constant in the restaurant industry. \u2013 Jenny Handley<\/p>\n<\/blockquote>\n

There is no doubt that diners want a more relaxed environment without compromising on the cuisine. The best way of pleasing patrons is to keep the food enticing, innovative and downright delicious! Coupled with that \u2013 elevated, engaging service by informed, motivated waitrons, ensuring that diners leave and do your marketing for you.<\/p>\n

It\u2019s a win-win. Winning awards also attracts diners, as the elevated attention and perceived quality and credibility imply a guarantee of a good experience. So how do you get your restaurant to win awards?<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Content” _builder_version=”4.20.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

10 tips to assist you in building a winning restaurant brand:<\/h4>\n
\n
    \n
  1. Attract the right staff<\/strong> \u2013 hire for a good attitude, and then teach the aptitude.<\/li>\n
  2. Be consistent<\/strong> in your offering \u2013 you are as good as your last service.<\/li>\n
  3. Believe in yourself<\/strong>, if you do not believe in yourself do not expect anyone else to.<\/li>\n
  4. Rather than chasing awards aim for excellence<\/strong>, and awards will follow.<\/li>\n
  5. When you receive an award or accolade<\/strong>, do not shy away from announcing it, instead proudly communicate it at every opportunity. Put your plate on a wall, use the logo of the award on all marketing material \u2013 website, email signatures, social media.<\/li>\n
  6. Exhibit professionalism<\/strong> at all levels, when dealing with diners, competitors, staff, suppliers and everyone in-between.<\/li>\n
  7. Don\u2019t criticise others<\/strong> or try to make yourself look good by “throwing shade”!<\/li>\n
  8. Work out what the world wants \u2013 originality and an emphasis on origin<\/strong> \u2013 which translates to integrity of ingredient.<\/li>\n
  9. Talk about your restaurant in winning words<\/strong>, and ask your patrons what they think about the experience in your restaurant. Act on this information.<\/li>\n
  10. Train, train and retrain<\/strong>. Identify your gaps and shortcomings and enlist support to improve your overall offering, from menu presentation to the last moment when your guests leave, ready to tell the world about your award-winning establishment.<\/li>\n<\/ol>\n

    [\/et_pb_text][et_pb_text admin_label=”Content” _builder_version=”4.20.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    Ensure too that your chef has developed a winning profile and brand, as the public want to know the personality behind the restaurant, and top staff want to work with the best in the game.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    In a constantly changing restaurant industry, adapting and innovating is key to building a winning brand \u2013\u00a0and winning awards. 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