{"id":6352,"date":"2023-09-26T16:37:31","date_gmt":"2023-09-26T14:37:31","guid":{"rendered":"https:\/\/www.dineplan.com\/blog\/?p=6352"},"modified":"2024-07-17T16:43:04","modified_gmt":"2024-07-17T14:43:04","slug":"link-in-bio","status":"publish","type":"post","link":"https:\/\/www.dineplan.com\/blog\/link-in-bio\/","title":{"rendered":"Link in bio: Your mini website on Instagram"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Blog Section&#8221; _builder_version=&#8221;4.22.1&#8243; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.22.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Post Nav&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;||||on|||RGBA(33,41,69,0.2)|&#8221; link_text_color=&#8221;#212945&#8243; background_color=&#8221;#F4F4F6&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>In This Article:<\/h3>\n<ol>\n<li><a href=\"#M\">How to add multiple links to your Instagram profile <\/a><\/li>\n<li><a href=\"#F\">Five links restaurants should include<\/a><\/li>\n<li><a href=\"#I\">Instagram vs. link-in-bio platforms <\/a><\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Introduction&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>As active social media users, we\u2019re all familiar with the call-to-action \u201clink in bio!\u201d plastered throughout Instagram. But have you ever considered using the link-in-bio feature as a mini website where your followers can find exactly what they are looking for \u2013 and quickly?<\/p>\n<p>This year, Instagram rolled out a new feature that allows you to add multiple links to your Instagram profile \u2013 up to five to be exact.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Introduction&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Blockquote&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote><p>[It\u2019s] probably one of the most requested features we\u2019ve had. \u2013 Mark Zuckerberg<\/p><\/blockquote>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Introduction %913%93&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>When you consider that 36% of local diners discover restaurants through social media, according to a recent Dineplan survey, it&#8217;s clear that this is a game-changer for restaurants! It allows you to drive diners to your website, take reservations and promote menus and specials \u2013 all in one place.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;How-To&#8221; module_id=&#8221;M&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;How to add multiple links to your Instagram profile&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>How to add multiple links to your Instagram profile<\/h4>\n<hr>\n<p>Adding multiple links to your Instagram bio is a simple process, just follow these steps: <\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;How to add multiple links to your Instagram profile&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ol>\n<li>Open Instagram and tap your profile picture in the bottom right corner.<\/li>\n<li>Tap \u201cEdit Profile\u201d.<\/li>\n<li>Scroll to the \u201cLinks\u201d section and tap \u201cAdd External Link\u201d.<\/li>\n<li>Copy the URL of the page you want to feature in your bio. (For example, your trackable Dineplan link) <\/li>\n<li>Paste the URL into the \u201cURL\u201d section.<\/li>\n<li>Add a descriptive title to the link. (For example: Book a table)<\/li>\n<li>Repeat steps 4-6 to add additional links.<\/li>\n<li>Tap \u201cDone\u201d to save your changes.<\/li>\n<\/ol>\n<p>If you\u2019d like to rearrange the order of your links, tap and hold on the link you want to move and drag up or down.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2023\/09\/Reorder-1.png&#8221; alt=&#8221;Reorder (1)&#8221; title_text=&#8221;Reorder (1)&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;How to add multiple links to your Instagram profile&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>If you use a link-in-bio platform like Linktree, Later, or Tap Bio, you can include it in your list too. Here\u2019s how:<\/p>\n<ol>\n<li>Simply copy and paste the URL into the \u201cURL\u201d section.<\/li>\n<li>Give the link a title.<\/li>\n<li>Tap \u201cDone\u201d to save your changes.<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Five Links&#8221; module_id=&#8221;F&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Five links every restaurants should include in their bio&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; link_font=&#8221;|600|||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4>Five links every restaurant should include in their bio<\/h4>\n<hr>\n<p>Directing followers to your website, <a href=\"https:\/\/restaurants.dineplan.com\/\" target=\"_blank\" rel=\"noopener\">reservation link<\/a>, new menus and other important information may sway diners into visiting your restaurant rather than your competitor\u2019s. Here are five links you should add to your bio:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2023\/09\/Five-Links-every-restaurant-should-have-3.png&#8221; alt=&#8221;Five Links every restaurant should have (3)&#8221; title_text=&#8221;Five Links every restaurant should have (3)&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Five links every restaurants should include in their bio&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; link_font=&#8221;|600|||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h6>1. Website<\/h6>\n<p>Diners want to learn as much as they can about a restaurant before they visit. Adding a link to your website is a quick way for them to get all the information they need. (Just remember to have your website updated!)<\/p>\n<h6>2. Reservations<\/h6>\n<p>Help your guests skip the hassle of searching for phone numbers and email addresses, simply add your <a href=\"https:\/\/restaurants.dineplan.com\/reservations-and-payments\" target=\"_blank\" rel=\"noopener\">Dineplan<\/a> link and send them straight to your booking calendar. <\/p>\n<h6>3. Menu<\/h6>\n<p>Most diners will want to browse your menu before booking a table, so make it easy for them to see what food and drinks you offer.<\/p>\n<h6>4. Newsletter subscription<\/h6>\n<p>Link to your newsletter sign up form and capture guest details to stay in touch with <a href=\"https:\/\/www.dineplan.com\/blog\/restaurant-email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>. Now you can grow your mailing list and send newsletters to promote your upcoming specials and events. <\/p>\n<blockquote><p>Tip: Try adding an incentive to get more diners to sign up!<\/p><\/blockquote>\n<h6>5. Specials and events<\/h6>\n<p>Having a special, event or limited-time menu can sometimes clutter your feed. Add the link to your bio to generate excitement and once it\u2019s done, simply hide or remove it from your links. <\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Shoutout \/ Hint&#8221; _builder_version=&#8221;4.25.2&#8243; text_text_color=&#8221;#212945&#8243; background_color=&#8221;#f4f4f6&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;40px|40px|40px|40px|true|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; link_font=&#8221;|600|||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h5>Need more link inspiration?<\/h5>\n<p>Has your restaurant been <a href=\"https:\/\/www.dineplan.com\/blog\/watch-rugby-world-cup-2023-south-africa\/\" target=\"_blank\" rel=\"noopener\">featured<\/a> in an article, <a href=\"https:\/\/www.dineplan.com\/blog\/reviewers-choice-awards-2022\/\" target=\"_blank\" rel=\"noopener\">won an award<\/a>, or been nominated for one? Add a link to your bio and give diners a chance to celebrate your successes, vote for your restaurant, or encourage them to visit.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;End&#8221; module_id=&#8221;I&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2023\/09\/Instavsbio.png&#8221; alt=&#8221;Instavsbio&#8221; title_text=&#8221;Instavsbio&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text admin_label=&#8221;Instagram vs. link-in-bio platforms &#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; link_font=&#8221;|600|||||||&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h4>Instagram vs. link-in-bio platforms <\/h4>\n<hr>\n<p>For now, Instagram\u2019s multi-link option is still relatively new and has its limitations, where other link-in-bio platforms are able to offer more customisation. However, both can be used together to get the most out of your Instagram profile.<\/p>\n<p>Try linking to your website, <a href=\"https:\/\/www.dineplan.com\/blog\/why-your-restaurant-needs-an-online-menu\/\" target=\"_blank\" rel=\"noopener\">digital menu<\/a>, and online booking calendar in your Instagram bio. Then, include a link to your link-in-bio platform to list all your specials, events, and recipes. This gives your followers easy access to all the information they need, while also minimising the number of clicks to make a reservation.<\/p>\n<p>New updates and platforms pop up all the time, so only time will tell which is the better option, but bio links and their benefits aren\u2019t going away anytime soon. If you&#8217;re not already using Instagram\u2019s multi-link feature, I encourage you to give it a try!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram&#8217;s new multiple \u201clink in bio\u201d feature makes it easier than ever to drive traffic to your website, take reservations, and promote specials. Learn how to add multiple links to your bio and discover five links every restaurant should include.<\/p>\n","protected":false},"author":11,"featured_media":5680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[844,643],"tags":[764,792,813,819,821],"class_list":["post-6352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","category-restaurant-marketing","tag-branding","tag-marketing","tag-social-media","tag-tools","tag-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Link in bio: Your mini website on Instagram | Dineplan Blog<\/title>\n<meta name=\"description\" content=\"Instagram&#039;s new multiple \u201clink in bio\u201d feature makes it easier than ever to drive traffic to your website, take reservations, and promote specials. 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