{"id":8092,"date":"2024-03-28T15:29:10","date_gmt":"2024-03-28T13:29:10","guid":{"rendered":"https:\/\/www.dineplan.com\/blog\/?p=8092"},"modified":"2024-07-17T16:39:18","modified_gmt":"2024-07-17T14:39:18","slug":"social-media-marketing-for-restaurants","status":"publish","type":"post","link":"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/","title":{"rendered":"Social media marketing for restaurants"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Blog Post Section” _builder_version=”4.18.0″ custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row admin_label=”Intro + Post Nav” _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||30px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Intro” _builder_version=”4.25.2″ link_font=”|600|||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

As of January 2024, social media platforms have 5.4 billion<\/a> users scrolling through endless content feeds. To put it into perspective, that\u2019s 62% of the world’s population \u2013 liking, sharing and engaging with one another online.<\/p>\n

When it comes to the hospitality industry, social media marketing (SMM) is an incredibly powerful tool that helps businesses be \u201cseen\u201d by potential guests, and stay in touch with those who have already visited. A recent Dineplan survey shows that 36% of South African diners discover restaurants through social media.<\/p>\n

Keep reading to discover the benefits of social media marketing and six quick tips on how to maximise your online presence using social media.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-Post-Banner-2.png” alt=”Increase your reach with social media marketing” title_text=”Increase your reach” _builder_version=”4.24.2″ _module_preset=”default” enable_caption_text=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Four benefits of social media marketing ” module_id=”trends-gildas” _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.24.2″ link_font=”|600|||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

Four benefits of social media marketing <\/h3>\n
\n

There are many benefits when it comes to social media, especially for businesses looking to reach a wider audience that might not have been accessible before the dawn (and rise) of social platforms.<\/p>\n

Before a diner even sits down at a table, their experience begins online.<\/p><\/blockquote>\n

Keep these benefits in mind as you navigate social media marketing for your restaurant, hotel, bar or winery:<\/p>\n

    \n
  1. Easy access to information:<\/strong> Keep your pages updated regularly to help potential diners and regular guests find important information about your business. Use Instagram\u2019s link-in-bio<\/a> function to make it easy for guests to book, find opening times, see new menus, and discover specials. <\/li>\n
  2. Increases brand awareness:<\/strong> SMM helps put eyes on your business, whether it\u2019s locals or tourists, without them having to physically be there. Take advantage of the \u201cborderless\u201d world of social media by creating content that stands out from your competitors to reach a large audience.<\/li>\n
  3. Adds professionalism:<\/strong> Potential customers will often go online to decide where to spend their hard-earned money. Whether it\u2019s through reviews<\/a>, your restaurant website or social media, having an active and engaged online presence adds to the credibility of your business. <\/li>\n
  4. Social proof and shared experiences:<\/strong> Anyone who steps into your venue is bound to snap a couple of \u201cpics\u201d for their feeds and stories. Ultimately, this is the best form of \u201cword-of-mouth\u201d marketing \u2013 and it\u2019s free! Make sure to check that your geo-tag is correct and your social handles are visible somewhere in the venue. <\/li>\n<\/ol>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-Post-Banner-3.png” alt=”Blog Post Banner (3)” title_text=”Easy-to-implement tips” _builder_version=”4.24.2″ _module_preset=”default” enable_caption_text=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Six tips for a successful social media marketing” module_id=”trends-gildas” _builder_version=”4.20.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.24.2″ link_font=”|600|||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    Six tips for a successful social media marketing<\/h3>\n
    \n

    Now that you\u2019re convinced of the benefits, let\u2019s dive into how to get it right.<\/p>\n

      \n
    1. Define your goals:<\/strong> What do you hope to achieve with SMM? Whether it\u2019s increasing awareness to entice new guests, keep existing customers coming back, or using it to engage with your community, the list is endless. Do some research and develop a solid social media marketing strategy.<\/li>\n
    2. Get creative with content:<\/strong> The saying \u201cwe eat with our eyes\u201d rings especially true when it comes to SMM. Take the time to create appetising, on-brand and engaging content. The content possibilities are endless, so get creative while staying authentic to your brand.<\/li>\n
    3. Be consistent:<\/strong> Post regularly with a consistent \u201cvoice\u201d. The more consistent you are on social media, the wider your reach will grow. Try to avoid changing it up too often, as your followers chose your page for a reason.<\/li>\n
    4. Interact:<\/strong> Create a direct line of communication with your audience. Respond promptly to questions, provide information and maintain a good relationship with your guests.<\/li>\n
    5. Use hashtags:<\/strong> Invest time researching your area and target market to see what hashtags are being used. Keep it to a minimum of 5 and a maximum of 15 hashtags per post.<\/li>\n
      \n

      Tip: Create your own hashtags. This is an excellent way to increase brand awareness and spark a conversation! For example, we use #Dineplan.<\/p>\n<\/blockquote>\n

    6. Run giveaways:<\/strong> This is a great way to drive page engagement while drumming up some excitement about your business. This tactic also helps in growing your follower count too!<\/li>\n<\/ol>\n

      [\/et_pb_text][et_pb_cta title=”Need help with content? ” button_url=”https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/03\/Social-Media-Content.pdf” button_text=”Download Our Cheatsheet” _builder_version=”4.24.2″ _module_preset=”default” background_color=”#EB454F” custom_button=”on” button_font=”|600|||||||” button_use_icon=”off” link_option_url=”https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/03\/Social-Media-Content.pdf” global_colors_info=”{}”]Here is a list of 30 ideas to help get you started! [\/et_pb_cta][et_pb_text admin_label=”Content” _builder_version=”4.24.2″ link_font=”|600|||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

      Social media is ever-changing and, in the highly competitive world of restaurants, bars and hospitality, it\u2019s an invaluable tool. Just remember to be patient, get creative, and most importantly, have fun with it! #DineplanBlog<\/p>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Social media marketing is a powerful tool for restaurateurs to reach new and existing customers. Learn more about the benefits and find some easy-to-implement tips on making your social media efforts a success. <\/p>\n","protected":false},"author":11,"featured_media":8106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[844,643],"tags":[764,792,813,819,821],"class_list":["post-8092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","category-restaurant-marketing","tag-branding","tag-marketing","tag-social-media","tag-tools","tag-trends"],"yoast_head":"\nSocial media marketing for restaurants | Dineplan Blog<\/title>\n<meta name=\"description\" content=\"Social media marketing is a powerful tool for restaurateurs to reach new and existing customers. Learn more about the benefits and find some easy-to-implement tips on making your social media efforts a success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media marketing for restaurants | Dineplan Blog\" \/>\n<meta property=\"og:description\" content=\"Social media marketing is a powerful tool for restaurateurs to reach new and existing customers. Learn more about the benefits and find some easy-to-implement tips on making your social media efforts a success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/\" \/>\n<meta property=\"og:site_name\" content=\"Dineplan Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DineplanApp\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-28T13:29:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-17T14:39:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-Post-Banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Georgie Jadrijevich\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dineplan_App\" \/>\n<meta name=\"twitter:site\" content=\"@Dineplan_App\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Georgie Jadrijevich\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/\"},\"author\":{\"name\":\"Georgie Jadrijevich\",\"@id\":\"https:\/\/www.dineplan.com\/blog\/#\/schema\/person\/befb0a73548bdd921b0810908e2c9600\"},\"headline\":\"Social media marketing for restaurants\",\"datePublished\":\"2024-03-28T13:29:10+00:00\",\"dateModified\":\"2024-07-17T14:39:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/\"},\"wordCount\":1130,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dineplan.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-Post-Banner.png\",\"keywords\":[\"Branding\",\"Marketing\",\"Social media\",\"Tools\",\"Trends\"],\"articleSection\":[\"Tools\",\"Marketing\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/\",\"url\":\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/\",\"name\":\"Social media marketing for restaurants | Dineplan Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.dineplan.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-Post-Banner.png\",\"datePublished\":\"2024-03-28T13:29:10+00:00\",\"dateModified\":\"2024-07-17T14:39:18+00:00\",\"description\":\"Social media marketing is a powerful tool for restaurateurs to reach new and existing customers. Learn more about the benefits and find some easy-to-implement tips on making your social media efforts a success.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#primaryimage\",\"url\":\"https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-Post-Banner.png\",\"contentUrl\":\"https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-Post-Banner.png\",\"width\":1920,\"height\":1080,\"caption\":\"Utilising social media marketing as restaurateurs. Image: Freepik\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dineplan.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"All\",\"item\":\"https:\/\/www.dineplan.com\/blog\/category\/all-posts\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"For restaurateurs\",\"item\":\"https:\/\/www.dineplan.com\/blog\/category\/all-posts\/for-restaurateurs\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Tools\",\"item\":\"https:\/\/www.dineplan.com\/blog\/category\/all-posts\/for-restaurateurs\/tools\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Social media marketing for restaurants\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dineplan.com\/blog\/#website\",\"url\":\"https:\/\/www.dineplan.com\/blog\/\",\"name\":\"Dineplan\",\"description\":\"Home for all restaurant and foodie-related news in South Africa\",\"publisher\":{\"@id\":\"https:\/\/www.dineplan.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dineplan.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dineplan.com\/blog\/#organization\",\"name\":\"Dineplan\",\"url\":\"https:\/\/www.dineplan.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dineplan.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2022\/07\/DinePlan-Logo-Horizontal_Water-Melon-e1659168488621.png\",\"contentUrl\":\"https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2022\/07\/DinePlan-Logo-Horizontal_Water-Melon-e1659168488621.png\",\"width\":1306,\"height\":642,\"caption\":\"Dineplan\"},\"image\":{\"@id\":\"https:\/\/www.dineplan.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DineplanApp\/\",\"https:\/\/x.com\/Dineplan_App\",\"https:\/\/www.instagram.com\/dineplan_app\/\",\"https:\/\/www.linkedin.com\/company\/dineplan\",\"https:\/\/www.youtube.com\/user\/Dineplan\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dineplan.com\/blog\/#\/schema\/person\/befb0a73548bdd921b0810908e2c9600\",\"name\":\"Georgie Jadrijevich\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dineplan.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/58488a76d614c4b106398817ee4a7fe713a832569c8688eae871f4b163ea90ed?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/58488a76d614c4b106398817ee4a7fe713a832569c8688eae871f4b163ea90ed?s=96&d=mm&r=g\",\"caption\":\"Georgie Jadrijevich\"},\"url\":\"https:\/\/www.dineplan.com\/blog\/author\/georgie-jadrijevich\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social media marketing for restaurants | Dineplan Blog","description":"Social media marketing is a powerful tool for restaurateurs to reach new and existing customers. Learn more about the benefits and find some easy-to-implement tips on making your social media efforts a success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/","og_locale":"en_GB","og_type":"article","og_title":"Social media marketing for restaurants | Dineplan Blog","og_description":"Social media marketing is a powerful tool for restaurateurs to reach new and existing customers. Learn more about the benefits and find some easy-to-implement tips on making your social media efforts a success.","og_url":"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/","og_site_name":"Dineplan Blog","article_publisher":"https:\/\/www.facebook.com\/DineplanApp\/","article_published_time":"2024-03-28T13:29:10+00:00","article_modified_time":"2024-07-17T14:39:18+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-Post-Banner.png","type":"image\/png"}],"author":"Georgie Jadrijevich","twitter_card":"summary_large_image","twitter_creator":"@Dineplan_App","twitter_site":"@Dineplan_App","twitter_misc":{"Written by":"Georgie Jadrijevich","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#article","isPartOf":{"@id":"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/"},"author":{"name":"Georgie Jadrijevich","@id":"https:\/\/www.dineplan.com\/blog\/#\/schema\/person\/befb0a73548bdd921b0810908e2c9600"},"headline":"Social media marketing for restaurants","datePublished":"2024-03-28T13:29:10+00:00","dateModified":"2024-07-17T14:39:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/"},"wordCount":1130,"commentCount":0,"publisher":{"@id":"https:\/\/www.dineplan.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-Post-Banner.png","keywords":["Branding","Marketing","Social media","Tools","Trends"],"articleSection":["Tools","Marketing"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/","url":"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/","name":"Social media marketing for restaurants | Dineplan Blog","isPartOf":{"@id":"https:\/\/www.dineplan.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#primaryimage"},"image":{"@id":"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-Post-Banner.png","datePublished":"2024-03-28T13:29:10+00:00","dateModified":"2024-07-17T14:39:18+00:00","description":"Social media marketing is a powerful tool for restaurateurs to reach new and existing customers. Learn more about the benefits and find some easy-to-implement tips on making your social media efforts a success.","breadcrumb":{"@id":"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#primaryimage","url":"https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-Post-Banner.png","contentUrl":"https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/03\/Blog-Post-Banner.png","width":1920,"height":1080,"caption":"Utilising social media marketing as restaurateurs. Image: Freepik"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dineplan.com\/blog\/social-media-marketing-for-restaurants\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dineplan.com\/blog\/"},{"@type":"ListItem","position":2,"name":"All","item":"https:\/\/www.dineplan.com\/blog\/category\/all-posts\/"},{"@type":"ListItem","position":3,"name":"For restaurateurs","item":"https:\/\/www.dineplan.com\/blog\/category\/all-posts\/for-restaurateurs\/"},{"@type":"ListItem","position":4,"name":"Tools","item":"https:\/\/www.dineplan.com\/blog\/category\/all-posts\/for-restaurateurs\/tools\/"},{"@type":"ListItem","position":5,"name":"Social media marketing for restaurants"}]},{"@type":"WebSite","@id":"https:\/\/www.dineplan.com\/blog\/#website","url":"https:\/\/www.dineplan.com\/blog\/","name":"Dineplan","description":"Home for all restaurant and foodie-related news in South Africa","publisher":{"@id":"https:\/\/www.dineplan.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dineplan.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.dineplan.com\/blog\/#organization","name":"Dineplan","url":"https:\/\/www.dineplan.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dineplan.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2022\/07\/DinePlan-Logo-Horizontal_Water-Melon-e1659168488621.png","contentUrl":"https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2022\/07\/DinePlan-Logo-Horizontal_Water-Melon-e1659168488621.png","width":1306,"height":642,"caption":"Dineplan"},"image":{"@id":"https:\/\/www.dineplan.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DineplanApp\/","https:\/\/x.com\/Dineplan_App","https:\/\/www.instagram.com\/dineplan_app\/","https:\/\/www.linkedin.com\/company\/dineplan","https:\/\/www.youtube.com\/user\/Dineplan"]},{"@type":"Person","@id":"https:\/\/www.dineplan.com\/blog\/#\/schema\/person\/befb0a73548bdd921b0810908e2c9600","name":"Georgie Jadrijevich","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dineplan.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/58488a76d614c4b106398817ee4a7fe713a832569c8688eae871f4b163ea90ed?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58488a76d614c4b106398817ee4a7fe713a832569c8688eae871f4b163ea90ed?s=96&d=mm&r=g","caption":"Georgie Jadrijevich"},"url":"https:\/\/www.dineplan.com\/blog\/author\/georgie-jadrijevich\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dineplan.com\/blog\/wp-json\/wp\/v2\/posts\/8092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dineplan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dineplan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dineplan.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dineplan.com\/blog\/wp-json\/wp\/v2\/comments?post=8092"}],"version-history":[{"count":18,"href":"https:\/\/www.dineplan.com\/blog\/wp-json\/wp\/v2\/posts\/8092\/revisions"}],"predecessor-version":[{"id":8919,"href":"https:\/\/www.dineplan.com\/blog\/wp-json\/wp\/v2\/posts\/8092\/revisions\/8919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dineplan.com\/blog\/wp-json\/wp\/v2\/media\/8106"}],"wp:attachment":[{"href":"https:\/\/www.dineplan.com\/blog\/wp-json\/wp\/v2\/media?parent=8092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dineplan.com\/blog\/wp-json\/wp\/v2\/categories?post=8092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dineplan.com\/blog\/wp-json\/wp\/v2\/tags?post=8092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}