{"id":9128,"date":"2024-08-14T09:58:04","date_gmt":"2024-08-14T07:58:04","guid":{"rendered":"https:\/\/www.dineplan.com\/blog\/?p=9128"},"modified":"2024-08-14T14:17:04","modified_gmt":"2024-08-14T12:17:04","slug":"how-far-do-south-africans-travel-to-eat-out","status":"publish","type":"post","link":"https:\/\/www.dineplan.com\/blog\/how-far-do-south-africans-travel-to-eat-out\/","title":{"rendered":"How far do South Africans travel to eat out?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Blog Post Section” _builder_version=”4.18.0″ custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ admin_label=”Intro + Post Nav” _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||30px||false|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Post Nav” _builder_version=”4.25.2″ _module_preset=”default” link_font=”||||on|||RGBA(33,41,69,0.2)|” link_text_color=”#212945″ background_color=”#F4F4F6″ custom_padding=”20px|20px|20px|20px|true|true” global_colors_info=”{}”]<\/p>\n

In This Article:<\/h3>\n
    \n
  1. Destination not the distance<\/a><\/li>\n
  2. Expand your marketing reach<\/a><\/li>\n
  3. Exploring beyond competitive zones<\/a><\/li>\n
  4. Leverage loyalty for long-term success<\/a><\/li>\n
  5. Stand out from the crowd<\/a><\/li>\n
  6. Experience-driven dining<\/a><\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Intro” _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]We recently asked South African diners how far they normally travel to a restaurant for a meal out, and the results were clear: 96% are ready to go the extra mile for a great dining experience.<\/p>\n

    51% of diners are willing to travel 10 to 20 minutes for a meal, while 45% often travel over 20 minutes.<\/p><\/blockquote>\n

    This willingness to travel underscores that dining out is more about the destination than mere convenience.
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”It\u2019s about the destination, not the distance” module_id=”1″ _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    1. It\u2019s about the destination, not the distance<\/h3>\n
    \n

    Our survey revealed that 51% of diners are willing to travel 10 to 20 minutes for a meal, while 45% often travel over 20 minutes. This shows that factors like cuisine, food quality, value for money, and service outweigh the need to stay close to home. Diners are looking for standout experiences, even if it means going beyond their local area.<\/p>\n

    Interestingly, only 4% of diners typically visit restaurants less than 10 minutes from home. This suggests that relying solely on local foot traffic may not be as imperative \u2013 or as failsafe \u2013 as we might think. Instead, offering an exceptional guest experience, whether it\u2019s your food, atmosphere, or a unique offering, can draw diners from farther afield.
    \n[\/et_pb_text][et_pb_image src=”https:\/\/www.dineplan.com\/blog\/wp-content\/uploads\/2024\/08\/How-Far-Do-South-Africans-Travel-To-Eat-Out-In-2024.png” alt=”How Far Do South Africans Travel To Eat Out In 2024″ title_text=”How Far Do South Africans Travel To Eat Out In 2024″ show_in_lightbox=”on” _builder_version=”4.25.2″ _module_preset=”default” enable_caption_text=”on” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Expand your marketing reach” module_id=”2″ _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.25.2″ link_font=”|600|||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

    2. Expand your marketing reach<\/h3>\n
    \n

    With more diners willing to travel, it\u2019s time to broaden your online marketing<\/a> reach. Rather than focusing only on nearby customers, consider targeting those up to 20 minutes or more from your location.<\/p>\n

    \n

    Set your digital ad targeting radius to cover a 15-20 km area around your business location.<\/p>\n<\/blockquote>\n

    Platforms like Meta and TikTok Ads Manager, along with boosting posts on social media, allow you to set a radius for how far you\u2019d like to target potential customers from your business. Use these features to reach diners within 15-20 km from your address. When creating your ads, highlight what makes your restaurant a must-visit, whether it\u2019s your exceptional food, a special event, promotion or a new seasonal menu, and you\u2019ll soon have people heading your way.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Exploring beyond competitive, high-rent zones” module_id=”3″ _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    3. Exploring beyond competitive, high-rent zones<\/h3>\n
    \n

    Given people\u2019s willingness to travel 20 minutes or more for a great meal, restaurant owners don\u2019t have to limit themselves to expensive, high-competition areas where property may be hard to come by. Don\u2019t get us wrong \u2013 finding the right location is key to success \u2013 but you can explore more affordable locations that are still within easy reach of diners and food hubs while focusing on offering an experience that makes the extra time in the car worthwhile.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Leverage loyalty for long-term success” module_id=”4″ _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.25.2″ link_font=”|600|||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    4. Leverage loyalty for long-term success<\/h3>\n
    \n

    If diners are willing to travel for a great meal, they are also likely to make a return trip if they enjoyed the experience. Our survey revealed that the top reasons someone would return to a restaurant is great food (61%), value for money (15%), and excellent service<\/a> (11%). By combining these with the willingness to travel, restaurants can turn first-time visitors into regulars who are happy to make the journey again and again.
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Stand out from the crowd” module_id=”5″ _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    5. Stand out from the crowd<\/h3>\n
    \n

    To justify a longer travel time, restaurants need to offer something their local competitors don\u2019t \u2013 whether it\u2019s a unique menu, seasonal specials, a distinctive atmosphere or view, or an exciting lineup of events or live entertainment. The goal is to create an experience that makes the extra travel time worthwhile, turning your restaurant into a true dining destination.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Experience-driven dining” module_id=”6″ _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Content” _builder_version=”4.25.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

    6. Experience-driven dining<\/h3>\n
    \n

    In the end, the willingness to travel indicates that many diners see eating out as an experience worth investing time in. For restaurants, this means focusing on what sets you apart and promoting those unique qualities. People are willing to go out of their way for a memorable dining experience, so highlight what makes your place special to build a strong, loyal customer base that stretches beyond your neighbourhood.<\/p>\n

    By understanding these insights and adjusting your marketing strategies, you can position your restaurant as a must-visit destination that diners are eager to travel for.
    \n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    In a recent survey, we asked South Africans how far they\u2019re willing travel for a meal. 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