Sales Development Representative (SDR)

The mission

At Dineplan, we are the operating system for successful restaurants. The SDR is the engine of our growth, acting as a critical link between marketing, sales, and onboarding teams. You aren’t just “booking meetings” – you are the gatekeeper of our Sales Executives’ calendars and the first point of contact for the South African restaurant industry.

This role directly influences conversion rates, sales efficiency, and the quality of restaurants that join the Dineplan network.

This is not a junior or entry-level role. We require a high-calibre professional who understands sales conversations, can quickly qualify opportunities, and enjoys the strategic “hunt” required to keep a pipeline moving.

What success looks like

High-Quality Handovers: Consistently delivering sales-ready meetings that materially improve the close rates of the wider Sales team.
Activity Consistency: Maintaining 50–80 outbound actions per day across calls, emails, and LinkedIn.
Commercial Judgement: Demonstrating the ability to quickly assess opportunity quality to avoid wasting Sales Executive time on poor-fit leads.

Are you the right fit?

You should be able to say “Yes” to all of the following:

The Deep Researcher: You don’t believe in “spray and pray.” You enjoy the detective work of mapping out a restaurant group’s hierarchy and identifying the exact pain points of a Head Chef versus an Owner before you dial.
Multi-Channel Hustler: You are a pro at navigating different platforms. You know when to send a professional email, when to engage on LinkedIn, and when a quick, respectful WhatsApp will get the best response.
The High-Volume Hunter: You are motivated by performance metrics and can maintain a high pace of outbound activity (typically 50–80 thoughtful actions per day) without sacrificing quality.
Commercial Maturity: You are comfortable having real business conversations with busy stakeholders — not just following a script.
The CRM Perfectionist: You are highly organised and disciplined in your usage of HubSpot, ensuring every lead is thoroughly qualified, and every note is actionable for the Sales Executives.
The “Teflon” Mindset: You possess the resilience to handle the high-rejection nature of cold outreach, viewing “failure” as data to improve your next approach.

What you’ll actually do:

Targeted Prospecting & Research: Conduct deep-dive research into priority regions (Cape Town, Jozi, and Durban) to identify high-potential restaurants. This includes assessing their current reservation setup and digital presence before engagement.
Multi-Channel Outreach: Execute a sophisticated outreach strategy using a mix of phone calls, personalised emails, LinkedIn engagement, and WhatsApp to reach busy decision-makers where they are most active.
Lead Qualification: Engage inbound and outbound leads to assess fit, understand their specific operational needs, and determine sales readiness.
Meeting Setting: Book high-quality meetings for Sales Executives, ensuring prospects are well-briefed and aligned before handover to ensure a professional experience.
Sales Enablement: Collaborate closely with Sales Executives to refine what makes a “great” lead and continuously improve our qualification criteria.
Pipeline Hygiene: Maintain a healthy and accurate pipeline in our CRM, ensuring all prospect data is clean and up-to-date.

What’s in it for you?

Incentives: Includes a competitive commission incentive aligned directly to your performance.
Culture: We are a community that values being problem solvers, being kind, and having fun.
Growth: We are proactive about professional learning and stay connected despite provincial borders.

The essentials

2–4+ years of sales or SDR experience: Preferably in a SaaS, hospitality, or consultative sales environment.
Strong Communication: Confident, clear, and credible in both written and verbal conversations.
Process-Driven: Highly organised, detail-oriented, and disciplined in CRM usage.
Team Mindset: A collaborative individual who takes pride in the success of the wider team.
Location: This role is based in our Cape Town office.