Food writing

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Write your own future, through food

Published in partnership with Jenny Handley Performance

9 June 2025

Being a chef is a tough job. In addition to long hours and the pressure to constantly create, for many, it’s the sheer physicality that eventually makes them consider trying something new. As with all careers, it’s important to add more than one string to your bow, even if you’re a specialist.

With the industry and diner expectations continuously evolving, staying ahead of the game is key. – Jenny Handley

Many of those signing up for the Gourmet Guide™ online food-writing course are chefs. They’ve embraced the challenge of communicating their craft more clearly and creatively. So have photographers, home cooks, and passionate foodies from all walks of life.

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Food lovers using social media to communicate their craft or passion have relished writing short, snappy, and appropriate captions and descriptions. Others have embraced storytelling as a way of sharing their travel experiences, using food as the mechanism. Some chefs have admitted that they never knew how to record their recipes properly! Most of the delegates have proudly had their work published, and gone on to become restaurant reviewers.

5 reasons to pursue food writing


  1. To develop your own voice and writing style by learning how to capture sensory experiences appropriately. There are many ways of describing food without using the word “delicious”!
  2. To understand the value of self-editing and make your writing more punchy and powerful.
  3. To build confidence in your written word.
  4. To develop a creative outlet or a side hustle in the glorious world of food.
  5. To learn how to record your life through food, as part of your professional legacy, or for your family and friends to remember you by.

There’s a currency to creativity. You could review restaurants, write a blog, script a podcast, or create content for commercial platforms.

Most importantly, you’ll deepen your connection with food, better understand culture, and unlock your own potential.

About the course


During the month of June, I’m offering all Dineplan readers a 10% discount on my food-writing course! The Gourmet Guide™ online food-writing course covers the four Ps of professional food writing:

  1. Preparation
  2. Portfolio-building
  3. Pitching
  4. Publishing

The eight themed chapters are designed to be inspiring and creative, rather than purely theoretical. They include reading, writing, and goal-setting, with practical assignments in each module.

From Kitchen To Keyboard – 10% Off Just For You

For the month of June, The Gourmet Guide™ is offering 10% off their food writing course for all Dineplan readers! Sign-up to register and claim your discount, or find out more about the Gourmet Guide™ online food-writing course.

Jenny Handley Performance

Jenny Handley Performance

Brand specialist, restaurant consultant and global restaurant reviewer, Jenny Handley, is curator of the annual JHP Gourmet Guide™, editor of the bi-monthly magazine, and host of FMR Fine Food. She empowers companies and individuals to build their brands, offering brand strategies, high-performance training and sustainable leadership development in hospitality and other industries.

All views and opinions expressed in this article represent that of the author, Jenny Handley, and do not represent that of Dineplan or the companies we work with. While we make every effort to ensure that the information we share is accurate, we welcome any comments, suggestions, or correction of errors.

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