In recent years, companies have started rethinking how they reward their employees. Instead of handing out generic branded items or basic gift cards, there’s been a move towards gifting experiences. This trend is driven by a growing demand for more meaningful incentives – things that bring people together, create lasting memories, and help build a more positive workplace culture.
They’re not just getting rewards – they’re experiencing positive emotions and making memories. – Tinggly
The South Africa Gift Card Market Report (Q1 2025) highlights a clear shift from physical to digital and e-gift cards. It also notes that more businesses are expected to use gift cards as a flexible and scalable way to motivate staff and boost engagement.
There is a growing utilisation of gift cards within corporate incentive programs in South Africa… to reward and motivate employees. – The South Africa Gift Card Market Report (Q1 2025)
Shared meals and workplace culture in South Africa
In South Africa, food is a big part of how we connect – from weekend braais to family feasts, sharing a meal is built into everyday life. The same goes for the workplace. Eating together helps people bond, feel more connected, and even work better as a team.
By giving employees dining experiences as rewards, companies create chances for their teams to connect outside of work tasks – sparking social interactions, open conversations, and stronger workplace relationships, ultimately creating a more collaborative and motivated work environment.
Generic gifting is in the past
The way businesses reward employees is changing – and gift vouchers are quickly becoming the go-to option. According to the South Africa Gift Card Market Report (Q1 2025), the local gift card market is set to grow from $1.5 billion in 2025 to $2.27 billion by 2029. That growth is being driven by the rise of digital payments, online shopping, and a bigger focus on corporate incentives.
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As demand for cashless and flexible gifting solutions rises, corporate-driven incentives and retail collaborations will drive continued market expansion. – The South Africa Gift Card Market Report (Q1 2025)
Restaurant and experience-based vouchers are fast becoming the top pick for corporate gifting. They’re more personal than a one-size-fits-all gift and let people choose when, where, and how they want to enjoy their treat. They also encourage people to try new spots, spoil themselves, and enjoy quality time outside of work with their loved ones.
A meal out isn’t just a reward – it’s an experience. And that makes it a thoughtful and memorable way to show appreciation.
Peach Payments has made tenure recognition more meaningful by including Dineplan vouchers as a reward.
Experiential gifting made easy with Dineplan
The best gifts are those that feel personal. As more companies move towards experience-based incentives, Dineplan restaurant vouchers offer something employees truly value – time to relax and enjoy a great meal.
Gifting an experience instead of a physical item makes recognition feel more thoughtful and memorable.
Corporate gifting, made simple
With access to over 500 restaurants across South Africa, Dineplan restaurant vouchers make it easy to treat your team, clients, or suppliers. You can order in bulk, schedule delivery, and send them out on specific dates – no fuss.
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