The power of purpose and passion in the restaurant industry
Home / All / For restaurateurs / Growth and Success / The power of purpose and passion

The power of purpose and passion in the restaurant industry

by | 26 April 2023

Partner Content

Passion is emotional, it motivates you and makes you feel energised and good about yourself. People who follow their passion are the ones who relentlessly pursue excellence.

Purpose is different, it is a motivation. It also makes us feel good, but it focuses on the why behind what we do as it’s often about contributing to others.

How purpose and passion come together


In the restaurant industry, there are many passionate people, with chefs being a great example. They love creating culinary art and feeding people, while front-of-house professionals are proud to serve.

The combination of excellent chefs and management is the secret of happy staff, happy diners and a full, profitable restaurant. – Jenny Handley

The aim should not be to win awards or receive accolades, but instead the constant pursuit of excellence, best achieved by combining purpose and passion.

A future in food


The 2023 JHP Gourmet Guide Haute Performance Award for Purpose & Passion, sponsored by Wesgro, was awarded to Sense of Taste Chef School. Here students acquire culinary expertise, feed their passion and feed others. They work and own shares in a street-food restaurant, Urban Playground, in which they hone their skills and learn the reality of running a restaurant. In terms of purpose, they are taught how to care for their community through food.

When you are involved in your passion or your purpose you will feel the flow. – Jenny Handley

Being in the flow, or zone, means that everything else becomes superfluous, you are living in the moment.

How do you find your flow?


What you do outside of work influences your productivity at work. Flow is a highly productive state in which you have optimal consciousness, you feel so absorbed that you are unaware of time.

The more time you spend pursuing your passion and experiencing flow, the better you will be. I find my flow in a weekly 3-hour art workshop, and I know that I think, write and perform better after that.

One-room dining


Restaurants that exhibit seamless flow between the kitchen and the diners’ area are the ones that make their mark. It is essential to have a team that see themselves as a united whole.

How does this happen? Here are 4 ways to develop unity within your teams:

  1. With training.
  2. Providing an environment in which everyone can learn.
  3. Team members must be allowed to make mistakes (once!), give honest feedback and work together on improving themselves and one another.
  4. Focus on the end goal. Success is not a mistake, it’s the result of a strategy. What’s yours?

Are you in your zone? If you are, you will be performing at an optimum level. If not, you need to re-engage and recalibrate your work. Don’t do a job, live it.

Those who love what they do show it in every essence of their being, from their smile and posture, gesture and conversation, to the speed at which they walk! – Jenny Handley

It’s time to do an audit of who you are, what you are doing, and what you would love to do. The restaurant industry offers a platform for passionate, purposeful people. If you are in this environment, up your game so that you lead by example.

0 Comments
Submit a Comment

Your email address will not be published. Required fields are marked *

Dineplan App

Use our free app to find availability, book a table at your favourite restaurant, or discover something new.

Download Now

Join Our Mailing List

For the freshest foodie news from across South Africa and around the world.

Subscribe

Mother’s Day: Restaurants offering something special for mom

Find the best Mother’s Day restaurant specials across the country and book online with Dineplan. Treat your mom to a delicious meal this Mother’s Day!

How to cook like a chef at home

Chef Caitlin unlocks the secrets to making restaurant-worthy food in your own kitchen. Prep ahead, clean as you go, use the right seasoning, and utilise the power of high heat to level up your home cooking.

25 top-rated restaurants in Johannesburg

Are you ready to explore Johannesburg’s top-rated eateries and find a new favourite? These 25+ spots around Joburg have topped the review charts on Dineplan.

Book a table at your favourite restaurant

Find availability, reserve a table at your neighbourhood favourite, or discover something new in your city.

Pin It on Pinterest

Share This