Learn how to reach diners online, choose the right platforms, and use ads to boost visibility through paid media marketing for restaurants.
Paid media 101: How restaurants can maximise ads that work
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Tag: Branding
Plates and possibilities: Chefs expanding their horizons
From kitchen creativity to leadership and long-term planning, restaurant consultant Jenny Handley lists key insights that help chefs and restaurant teams map out a stronger, more sustainable career path.
Chefs: Brand ambassador or behind-the-scenes?
Today’s chefs are redefining success beyond the kitchen. From collaborations to brand partnerships, Jenny Handley dives into how chefs are building powerful personal brands and inspiring the next generation.
How hotel restaurants can become a destination their own right
Top South African hotel restaurateurs share how to attract locals, move beyond guest convenience, and turn hotel restaurants into true dining destinations.
Creating a restaurant brand that locals love
Strong restaurants aren’t built on food alone – Jenny Handley explains how hospitalitarians create loyal regulars through memorable dining experiences, excellent service, and authentic connections that keep guests returning year-round.
Tasty themes: Creative food holiday ideas for restaurant newsletters
Keep your restaurant’s newsletters fresh and engaging with food holidays. From International Burger Day to Heritage Day, discover how newsletters, social media, and menu-driven campaigns can increase bookings and keep diners engaged year-round.
Restaurant website 101: What you need to stand out online
Learn how a well-designed restaurant website can increase bookings, improve search rankings, and attract diners.
Tips for building your personal brand as a chef
Building a personal brand as a chef means defining your culinary style, engaging with your audience, and being authentic. Learn how to stand out and grow!
Brand sustainability: Coping with change
Find out how to navigate the ever-changing landscape of the restaurant industry with insights from seasoned culinary entrepreneur, Jenny Handley. Here’s how to handle change in a way that helps your restaurant grow and thrive.
Drool-worthy menu photography
Having good images of the food on your restaurant menu is crucial nowadays. Even with budget constraints, here’s a simple guide to planning and pulling off in-house photoshoots to capture amazing food photos for showcasing your menu online.
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